Purdy Smith

Purdy Smith is a London-based law firm established in July 2017, providing pragmatic and client-focused advice to leading brands and businesses. The firm advises across a broad range of areas including advertising and marketing law, consumer law, intellectual property law, data privacy law, travel law and commercial contracts. Its clients span multiple sectors and include well-known brands such as Expedia, Charlotte Tilbury, Claire’s, The Entertainer and TONI&GUY, as well as marketing agencies and overseas law firms acting for international corporations.

The firm has been recommended in The Legal 500 UK since the 2018–2019 edition. It is currently recognised in the Media & Entertainment category, and was previously recommended in the Brand Management category prior to its disbandment.

Purdy Smith is noted for its expertise in advertising and marketing matters, advising on issues such as ad copy clearance, competitions, social media, direct marketing, sponsorship, product placement, commercial contracts and regulatory investigations. The firm also counsels consumer-facing businesses on regulatory compliance, terms and conditions, e-commerce, product labelling and customer complaint management. Its data privacy work includes drafting privacy and cookies policies, data processing agreements, advising on subject access requests, international data transfers and marketing consents.

In intellectual property, the firm advises brand owners on trade marks, copyright and passing off, including trade mark prosecution, portfolio management and licensing. Its commercial contracts practice covers a wide range of agreements, with particular strength in advertising-related contracts and consumer-facing documentation. The firm also has significant experience in travel sector regulation, including package travel requirements, ATOL bonding, booking conditions, advertising and pricing compliance, regulatory investigations and customer complaints.

A substantial proportion of the firm’s work has an international dimension, supported by a global network of independent legal contacts. Purdy Smith manages overseas legal projects on behalf of its clients, providing a seamless service through a single point of contact, engagement and billing arrangement.

Client feedback published in The Legal 500 UK highlights the firm’s sharp, accurate and business-driven advice, responsiveness, in-depth expertise in advertising and marketing law, and competitive pricing. Testimonials also commend Mark Smith for his practical and strategic guidance, clear communication, and ability to deliver commercially effective solutions across international projects.